Fundamentals of Layout (German) Paperback – 1965
Author: F. H. Wills
Description:
For newspapers and magazine advertising, for page design of publications and brochures.Many illustrations to teach how to "catch the eye" in advertisement. And what is ultimately responsible for capturing the reader's attention may not be the picture or a catchy headline or striking typeface, but the total design, the overall interplay of the verbal and pictorial elements, the layout for the ad. This unique volume devoted exclusively to layout design, sets forth the conditions of good, fresh, inventive design and the means of achieving it time and time again.
-
Language:
EN
-
Genre:
“You are not done with a book until you pass it to another reader.”
“You are not done with a book until you pass it to another reader.”
Copyright BoocShare - All Rights Reserved