Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Author: Geoffrey Moore

Rating: (3 votes)

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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bhogobhogo
(2 years ago)
24 Jun, 2018
One of those great books that all wannabe founders should read. It's a short read that is packed with goodies to get you started on the right foot. It describes all the various types of users that you have to target from the very beginning until maturity of whatever product or service you are working on.

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